Additional revenue +€5,751 in the chat: Franco advises skiers in their own language

Guests of Livigno Ski School come from many countries. They write in English, Italian, Portuguese or Polish, and some ask for an instructor who speaks Swedish, Romanian, Polish or Croatian.

Every request needs many details: the dates, the number of people, their ages and level, and the accommodation, because the meeting point depends on it. Many guests write in the evening or at the weekend, months before the season.

The AI agent Franco answers in the chat on the ski school's website, usually in the language the guest writes in. He asks for the dates, how many people are coming, their ages and level, and where they are staying. When the guest says where they are staying, Franco names the nearest meeting point.

Then Franco checks the free times for each lesson day. When a time is taken, he suggests free times. Finally he puts all lesson days into one checkout link, and the guest books the whole ski week in one step.

20 of the 30 conversations were booking requests. Franco sent 8 checkout links with €5,751 in additional revenue, €719 per link on average. 6 of the 8 links include a child.

Guests plan early: the first lesson day is typically about 4 months after the chat. 67% of conversations start in the evening, early in the morning or at the weekend.