PUNKU.AI and Museum der Illusionen
Customer story
Museum der Illusionen uses the AI agent Illu for ticket and visitor questions in the chat and by email. Illu answers right away and sends checkout links for the ticket shop.
Updated on 21 October 2026Request a demo
Illu, AI agent at the Museum der Illusionen
Tickets and visitor questions
Illu
Powered by PUNKU.AI & bookingkit
Illu: Hi, I'm Illu. Nothing here is what it seems. Except your ticket. Shall I send you the booking link?
Guest: Two tickets for Saturday afternoon, please.
Illu checks bookingkit · Free times on Saturday
Illu: On Saturday, 14:30 is still free. Here is your booking link.
2 tickets · Saturday, 14:30
Book ticketsYou are chatting with an AI assistant.
Goldilocks agents by PUNKU
Enter your website. PUNKU adapts the template to your business and your tone.
Three ways to get your own agent. Standard template: the Ticket Selling Agent template, a good start, but not tailored to you. Too complicated: a setup with many fields where nothing is ready. Just right: with your website and company name, the template becomes Illu for the Museum der Illusionen. Role: Tickets and visitor questions.
Before
The challenge
The museum gets many questions about tickets, opening hours and the visit. Before Illu, the team answered the same emails again and again.
Many visitors want to book a ticket. They expect a quick answer.
StartIllu goes live
The solution
Illu answers in the chat on the museum website and by email. The agent answers questions about tickets, opening hours and the visit.
When a visitor wants to book, Illu puts the tickets in the cart and sends the checkout link.
How a checkout link comes about
Illu answers right awayeven outside opening hours and puts the tickets in the cart.TodayChat and email
The results
Illu resolved 823 of 851 evaluated conversations on its own. The team can look after the guests in the museum.
381 conversations were booking requests. The checkout links cover 284 tickets.
From conversation to booking
Additional revenue from the checkout links€4,862
97%
resolved by the agent
284
tickets from checkout links
“Illu has become an essential part of our visitor experience. It answers questions we didn't even know our guests had, and it never stops working. Our team can now focus on creating memorable moments inside the museum instead of answering the same emails over and over.”
Charlyn SchröderMarketing & Sales, Museum der IllusionenAbout the business
The Museum der Illusionen shows more than 50 interactive exhibits: optical illusions, illusion rooms and brain teasers to try. People of all ages puzzle, play and marvel here together.
The museum belongs to the global Museum of Illusions group. The group started in Zagreb in 2015 and now has more than 70 museums on five continents.
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Your customer story
In the demo, we show how an agent answers guest questions and prepares bookings from your shop as a checkout link.
