PUNKU.AI and Stadthafen Leipzig

Customer story

Additional revenue €48,701 by phone: Marina turns calls into checkout links

Stadthafen Leipzig offers boat tours and boat rentals. The AI agent Marina answers guest calls, checks free seats and sends the booking link by SMS.

Updated on 21 October 2026Request a demo

Read the transcript

The interview is in German. This is an English translation.

I'm Nancy, and I'm head of sales at Stadthafen Leipzig GmbH, and we have this beautiful location right here at the Stadthafen below us and four more in and around Leipzig. We offer various boat tours in and around Leipzig, from canoe, motorboat and SUP rental, and we sell roughly 75,000 tickets a year.

We were looking for a chatbot, so that the many, many customer requests could be handled faster. And that's how we came to PUNKU, and now we have the PUNKU chatbot on our website. We also use an email bot, the same system in the end, and a phone bot that also accesses bookingkit and can give all the answers and sends booking links and so on. So it's really, really exciting.

If I look at the phone, I needed one person just for the phone, and now I no longer need them.

If I look at the emails that we handle, first of all, the bot answers really thoroughly, I mean, thoroughly and in a customer-friendly way. A person writing the replies can't manage that in such a short time.

And the chatbot is great because customers, already beforehand, before they even send a request, can find out for themselves and get their information right there. So in the end, I'd say, we saved at least one employee.

Right, so we had our first calls with PUNKU, of course. There we went through what needed to be connected. First of all, and this is really important, all the bookingkit accounts, so the booking details for each customer can be pulled straight from there. And then we uploaded various files and knowledge bases, which the bot uses to find the information the customer wants.

Setting up the chatbot was really very easy. Working with PUNKU in particular is great. Everything moves really fast too, the customer service and developing it further together.

  • €48,701Additional revenueAdditional revenue by phone
  • 14,129CallsCalls answered
  • 675with a booking linkCalls with a booking link

Goldilocks agents by PUNKU

Not just a template. Not too complicated. Just right for you.

Enter your website. PUNKU adapts the template to your business and your tone.

Three ways to get your own agent. Standard template: the Ticket Selling Agent template, a good start, but not tailored to you. Too complicated: a setup with many fields where nothing is ready. Just right: with your website and company name, the template becomes Marina for Stadthafen Leipzig. Role: Boat tours and rentals.

Before

The challenge

Concrete requests, often at the weekend

Stadthafen Leipzig runs boat tours and rents out boats. Guests often call with concrete questions: which tour, which day and how many people.

Many calls come in at the weekend. Guests also write in the webchat and send emails to the helpdesk.

StartMarina answers the phone

The solution

Marina on the phone, connected to the booking system

Marina answers the phone, the webchat and the helpdesk. On the phone, she asks for the tour, the day and the number of guests.

Marina checks availability and matching ticket or rental options. Then she creates the checkout link and offers to send it by SMS.

“Setting up the chatbot was really very easy. Working with PUNKU in particular is great. Everything moves really fast too.”

Nadine Thärichen, Head of Sales, Stadthafen LeipzigIn the video from 1:55

Two examples from recent phone calls

Winter fireplace boat trip for eight guests

For a winter fireplace boat trip, the agent puts eight seats in the cart. The revenue is €176.

Marina checks bookingkit · 8 seats free

  • Checkout link created
  • Link sent

SMS to the caller

Revenue €176

Winter fireplace boat trip

8 seats

Book now

Delivered

Two seats for Klein-Venedig

For the motorboat tour “Klein-Venedig Tour Gustav”, the agent puts two seats in the cart. The revenue is €34.

Marina checks bookingkit · 2 seats free

  • Checkout link created
  • Link sent

SMS to the caller

Revenue €34

Motorboat tour “Klein-Venedig Tour Gustav”

2 seats

Book now

Delivered

TodayPhone and webchat

The results

14,129 calls, 675 with a booking link

675 phone calls ended with a verified booking link. They brought €48,701 in additional revenue for 2,287 tickets or rental units.

Marina prepares bookings in the webchat too. The table shows each channel on its own.

“The bot answers really thoroughly and in a customer-friendly way. A person writing the replies can't manage that in such a short time.”

Nadine Thärichen, Head of Sales, Stadthafen LeipzigIn the video from 1:01
  • 2,287

    Tickets / rental units

  • 341

    Hours of logged call time

One channel after the other

Marina started in the webchat on 2 December 2025. The email helpdesk followed on 19 May 2026 and the phone on 27 May 2026. The charts add up month by month. Each band is one channel.

Revenue from Marina's booking links

Added up month by month, December 2025 to 20 October 2026

  • Phone€48,701
  • Email€6,380
  • Webchat€12,229

Revenue from Marina's booking links. Added up month by month, December 2025 to 20 October 2026. Webchat, from 2 December 2025: €12,229. Email, from 19 May 2026: €6,380. Phone, from 27 May 2026: €48,701.

Requests Marina resolved or handled

Added up month by month, December 2025 to 20 October 2026

  • Phone · resolved calls in which the guest spoke11,069
  • Email / Helpdesk · handled tasks12,645
  • Webchat · resolved chats1,453

Requests Marina resolved or handled. Added up month by month, December 2025 to 20 October 2026. Webchat, resolved chats, from 2 December 2025: 1,453. Email / Helpdesk, handled tasks, from 19 May 2026: 12,645. Phone, resolved calls in which the guest spoke, from 27 May 2026: 11,069.

Preparing bookings. Across several channels.

Results by channel
ChannelEvaluated operationsWith booking linkRevenue
Phone13,509 of 14,129675€48,701
Webchat1,28094€8,203
Email / Helpdesk12,645Service & follow-up

3,112 calls at the weekend

22.0% of all logged calls came in on a Saturday or Sunday. PUNKU takes guest requests on these days too.

Nadine Thärichen, head of sales at Stadthafen Leipzig, in the interview

“If I look at the phone, I needed one person just for the phone, and now I no longer need them.”

Nadine ThärichenHead of Sales, Stadthafen Leipzig

About the business

Stadthafen Leipzig

Stadthafen Leipzig on the Elstermühlgraben is the starting point for exploring Leipzig's waterways, only a few minutes from the city center. Jan Benzien and Dirk Thärichen opened it on 15 April 2014, back then with 50 boats for canoe rental.

In 2015 the first electric motorboat joined, the “Johann Sebastian Bach”. Today the team runs canoe, dragon boat and motorboat tours, bike rental and events at several sites, also beyond the city limits.

stadthafen-leipzig.com
Guests on a Stadthafen Leipzig motorboat
Photo: Stadthafen Leipzig · stadthafen-leipzig.com
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Your customer story

An agent like Marina for your online shop

In the demo, we show how an agent answers guest questions and prepares bookings from your shop as a checkout link.

  • Growth, €199 per month: chat, email and the bookingkit integration
  • Voice, from €99 per month: your agent on the phone
  • No credit card required
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